We all have to back up data but it's often expensive and difficult, and the data we protect generally sits there doing absolutely nothing (unless you really need it). As IT environments change, IBM believes that there needs to be a way to unlock value from your back up data. VM admins, developers, application owners would love to be able to easily access their own back up data for a number of re-use purposes such as testing, development, reporting or analytics. Join us to learn how you can simplify the backup process while making data readily available for the people who really need it - addressing traditional backup needs such as compliance alongside modern data re-use and self-service capabilities. The more you use your data, the more valuable it is.